by Stuart on September 17, 2009
Were doing our next free adwords ppc course in late November. If you interested in signing up enter your details below.
It’s an internet based course that uses video, audio and downloadable pdf’s along with the educational material to get you up to speed quickly. There will be a live telseminar every week to answer any question that you have and the course last for 3 weeks.
This course is aimed at beginner to intermediate ppc users but we will be covering a lot of information so if you want a refresher course then sign up.
by Stuart on November 24, 2009
What is the the best approach for keyword matching in a new campaign and ad group.
Start with broad match then refine refine refine?
OR
include a broad, phrase and exact match for every keyword in the adgroup?
Cheers – John
You might want to consider actually starting with phrase match and exact match for new campaigns. These should:
1. Convert better than broad match, thereby increasing your ROI.
2. Have higher click through rates (assuming you have written tight ad groups with relevant ad copy) which will increase your quality score and position.
After several weeks, if you more room to play with your profit margins, consider adding broad match terms but make sure you have a decent negative keyword list.
