Comments on: Keyword matching in a new adwords PPC campaign? http://masteringadwordsppc.com/adwords-ppc/keyword-matching-in-a-new-adwords-ppc-campaign Where strategy and speed meet success Tue, 24 Nov 2009 21:25:59 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: ktk http://masteringadwordsppc.com/adwords-ppc/keyword-matching-in-a-new-adwords-ppc-campaign/comment-page-1#comment-106 ktk Tue, 24 Nov 2009 21:11:59 +0000 http://masteringadwordsppc.com/adwords-ppc/keyword-matching-in-a-new-adwords-ppc-campaign#comment-106 Use a broad campaign to fish for user terms you may not have thought of with a search query report. Exact will always be best for conversion.<br><b>References : </b><br> Use a broad campaign to fish for user terms you may not have thought of with a search query report. Exact will always be best for conversion.
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]]> By: Andrew http://masteringadwordsppc.com/adwords-ppc/keyword-matching-in-a-new-adwords-ppc-campaign/comment-page-1#comment-105 Andrew Tue, 24 Nov 2009 20:24:59 +0000 http://masteringadwordsppc.com/adwords-ppc/keyword-matching-in-a-new-adwords-ppc-campaign#comment-105 You might want to consider actually starting with phrase match and exact match for new campaigns. These should: 1. Convert better than broad match, thereby increasing your ROI. 2. Have higher click through rates (assuming you have written tight ad groups with relevant ad copy) which will increase your quality score and position. After several weeks, if you more room to play with your profit margins, consider adding broad match terms but make sure you have a decent negative keyword list.<br><b>References : </b><br> You might want to consider actually starting with phrase match and exact match for new campaigns. These should:

1. Convert better than broad match, thereby increasing your ROI.

2. Have higher click through rates (assuming you have written tight ad groups with relevant ad copy) which will increase your quality score and position.

After several weeks, if you more room to play with your profit margins, consider adding broad match terms but make sure you have a decent negative keyword list.
References :

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