I am starting a pay per click advertising but I want to know who has the better record of bringing more customers and who has the overall better system. Bottom line, if you were to advertise your business, who would it be google or yahoo.
Google currently dominates the search engine business. If you can only afford advertising on one service, this would be the one you would have to go with if your good at ppc. However if your just getting started your probably better off working with Yahoo or MSN, simply because you don’t have to think about your quality score or jump through the may hops that Google will make you jump through.
Yahoo and MSN are second and third in size of market share. But I’m going to assume that you can’t afford 10,000 leads a day for example. This would costs you a lot. But you could get 100 leads a day and convert that into profit and work with a lot smaller budget.
Just be careful. It’s easy to spend a lot with Google. So much so that you literally go broke in your attempt to secure customers. Make sure you carefully place limits on how much you are willing to pay on any given day. Go slowly and grow your business as a pace that your can accommodate.
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Google currently dominates the search engine business. If you can only afford advertising on one service, this would be the one you would have to go with.
Yahoo and MSN are second and third. After that you get a whole lot of specialized services that try hard to take searches away from Google, but don’t do a very effective job of it.
Just be careful. It’s easy to spend so much money on Google that you literally go broke in your attempt to secure customers. Make sure you carefully place limits on how much you are willing to pay on any given day. Go slowly and grow your business as a pace that your can accommodate.
Hope this helps.
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