What kind of keywords and ad copy to use when marketing for PPC to manufacturers?

by Stuart on November 4, 2009

What kind of keywords and ad copy in ppc can you use to market to manufacturers of electronics, furniture, baby products, furniture and home improvement products? This would be for large manufacturers, not SOHOs. Who is the decision maker at the manufacturer for selling products? Who decides who and how to sell overstocked inventory?

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{ 2 comments… read them below or add one }

Stuart November 4, 2009 at 8:40 am

You need to do some keyword research to answer the question.

Use the google keyword tool and see what keywords people are using to target your audience.

I’d create a rough starting point then research each one in turn.

Joe D November 6, 2009 at 1:51 pm

Hey Carla.
Drop me an email and I’ll help. This question is way over the level of support you can expect from this forum.
Joe
References :
30+ years advertising and marketing experience

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